l’oréal: uv patch

brief

L’Oréal’s innovative UV sensor, My UV Patch by La Roche-Posay, is a flexible and lightweight wearable that monitors UV exposure using photosensitive dyes. Solari Creative was tasked with showcasing the everyday use of this unique product. The patch can be worn continuously for up to five days, with the companion app prompting users to scan the patch periodically for real-time UV exposure updates. Additionally, the app offers personalized recommendations for lifestyle adjustments and suggests suitable L’Oréal products to enhance skin protection.

services provided

+ concept

+ shooting

+ vfx

+ motion graphics

+ color grading

+ editing