l’oréal: makeup genius


In 2012 L’Oréal came up with a concept that would revolutionize the way people applied makeup. The app was called Makeup Genius and it created a way for customers to try on different products virtually and explore various curated looks which you could share with your friends. The software promised to allow people to experiment with beauty and styling choices like never before. They approached Solari Creative a full year before the app was completed because they needed a company that could take their vision and make it come to life. Through the magic of animation and video, Solari Creative was able to show how easy, fun, and fast it was to try on different makeup without ever having to leave the comfort of your own home.

services provided

+ concept

+ shooting

+ vfx

+ motion graphics

+ color grading

+ editing